Effective Date: July 19, 2026

Rochester Water Conditioning (“Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, request or receive services, communicate with us, or make an online payment.

1. Information We Collect

We may collect information that you voluntarily provide and information collected automatically when you use our website.

Contact information, including your name, email address, telephone number, billing address, and service address.
Service-related information, including details about water conditioning inspections, repairs, installations, emergency service requests, water heaters, water treatment systems, filtration systems, softeners, and related residential or commercial water conditioning work.
Appointment, estimate, invoice, account, warranty, and customer-service information.
Communications you send through website forms, email, telephone calls, or text messages.
Payment and transaction information. Payment-card details may be collected and processed by a secure third-party payment processor rather than stored directly by us.
Technical and usage information, such as IP address, browser type, device information, pages viewed, referring pages, and approximate location derived from an IP address.
Cookie and analytics information used to operate, secure, and improve the website.

2. How We Use Information

Respond to inquiries, requests for estimates, and customer-service needs.

Schedule, dispatch, provide, document, and follow up on requested services.
Prepare estimates, invoices, receipts, service records, and warranty information.
Process online payments and help prevent fraudulent or unauthorized transactions.
Send appointment confirmations, arrival notices, service updates, invoices, receipts, and other transactional communications.
Improve our website, services, marketing, customer experience, and business operations.
Maintain security, troubleshoot technical issues, and protect our rights, property, customers, employees, and the public.
Comply with applicable laws, regulations, legal processes, and contractual obligations.

3. Text Messages and Telephone Communications

When you provide a telephone number or communicate with us by text, we may use that number for communications related to your inquiry, appointment, service, estimate, invoice, payment, or customer support. Message frequency varies. Message and data rates may apply.

You may opt out of non-emergency text messages at any time by replying STOP. Reply HELP for assistance. Opting out of text messages does not prevent us from contacting you by other methods when reasonably necessary to provide requested services, respond to you, or address an active account or safety issue.

We do not sell or share mobile telephone numbers or SMS consent information with third parties for their own marketing purposes. We may share limited information with vendors that help us deliver communications on our behalf, subject to appropriate confidentiality and use restrictions.

4. Online Payments

Online payments may be processed through third-party payment processors. Those providers may collect payment-card information, billing details, device information, and transaction data under their own privacy policies and security practices.

We may receive limited transaction information, such as the payer’s name, payment amount, date, status, and a partial account identifier. We do not guarantee that any internet transmission or electronic storage method is completely secure.

5. Cookies and Analytics

Our website may use cookies, pixels, tags, log files, and similar technologies to remember preferences, operate website features, understand how visitors use the website, measure performance, and support security.

We may use third-party analytics services, including Google Analytics or comparable tools. These providers may collect information about website activity and may use cookies or similar technologies. You can manage cookies through your browser settings, although disabling certain cookies may affect website functionality.

6. How We Disclose Information

We do not sell personal information for money. We may disclose information in the following circumstances:

To vendors and service providers that support website hosting, communications, scheduling, customer management, analytics, payment processing, accounting, security, or other business functions.
To technicians, contractors, suppliers, manufacturers, or other parties when reasonably necessary to provide requested services, obtain parts, administer warranties, or complete a customer transaction.
To professional advisers, including attorneys, accountants, auditors, and insurers.
When required by law, subpoena, court order, governmental request, or other legal process.
When reasonably necessary to investigate fraud, protect safety, enforce agreements, or defend legal rights.
In connection with a merger, sale, financing, reorganization, transfer of assets, or similar business transaction.

7. Data Retention and Security

We retain information for as long as reasonably necessary for the purposes described in this Policy, including customer service, recordkeeping, accounting, warranty, tax, legal, and dispute-resolution purposes.

We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no security system is perfect, and we cannot guarantee absolute security.

8. Your Choices

You may ask us to update or correct contact information we maintain about you.

You may unsubscribe from promotional email communications by using the unsubscribe method provided in the message.
You may opt out of text messages by replying STOP.
You may adjust browser settings to limit cookies or tracking technologies.
Depending on where you live and the laws that apply, you may have additional rights regarding access, correction, deletion, or use of personal information.

9. Third-Party Websites

Our website may contain links to websites, payment portals, maps, reviews, social-media pages, or services operated by third parties. We are not responsible for the privacy, security, or content practices of those third parties. Review their policies before providing information.

10. Children’s Privacy

Our website and services are intended for adults seeking home or business services. We do not knowingly collect personal information online from children under 13. A parent or guardian who believes a child provided information to us may contact us to request deletion.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The updated version will be posted on our website with a revised effective date. Continued use of the website or our services after an update constitutes acknowledgment of the revised Policy.

12. Contact Us

For questions or requests concerning this Privacy Policy, contact Rochester Water Conditioning using the contact information provided on our website.

Updated: Effective Date: July 19, 2026